DO TIME, TO GET TIME

- How far are you prepared to go? -

We wanted to offer players a chance to prove themselves worthy of experiencing PAYDAY 3 first, while at the same time paying for their crimes from PAYDAY 2: by putting them in prison. So they could do the time, to earn the time.

The competition aimed to excite fans about the upcoming PAYDAY 3 while offering them an immersive and challenging experience tied to the game’s theme of high-stake heists, with a core pillar: collaboration.

We encouraged all PAYDAY 2 players to apply to get a chance of experiencing PAYDAY 3 first, if he or she was worthy enough, based on their statistics and application video.

The one winner, together with 3 other pre-selected influencers, all had to work together to complete a PAYDAY 3 challenge, in order to unlock the full version of the game.

If they failed, they got sent back to their cells. Essentially, offerin players a chance to prove themselves worthy of experiencing PAYDAY 3 first, while at the same time paying for their crimes from PAYDAY 2: by putting them in prison. So they could do the time, to earn the time.

CREDITS:

Creative Director: Oscar Wickman / Starbreeze Entertainment
Art Director: Kevin Krooks / Starbreeze Entertainment

Copywriter: Sebastian Graiter / Starbreeze Entertainment

Directors: John Boisen & Björn Fävremark / Is This It

DOP: Fredrik Sellergren / Is This It

Line Producer: Johanna Smitz / Is This It