FOLLOW THE MONEY

Greed Is a Sickness We All Carry

The video’s objective is to enhance the heist fantasy in a cinematic Hollywood style. Building the lore and adding to the universe is crucial in order to create a deep connection to the franchise and maintain the PAYDAY legacy. We needed to transition players from the existing game to the upcoming instalment while maintaining their engagement with the franchise.

In this live-action representation of what the players experience in gameplay, we focus on greed and how the pursuit of every bill can jeopardize the entire heist. This is a situation very relatable to our player base.

We follow our four core heisters in a daring coup to rob a bank. As the well-planned heist seems to go without hiccups, they get interrupted by a SWAT team. With furious action, our anti-heroes must fight their way out, their greed not allowing them to leave any loot behind.

Credits

Creative Director: Oscar Wickman / Starbreeze Entertainment

Producer: Niklas Adolfsson

Production Service: Münchhausen Productions

Local Producers: Elina Jozauska & Elina Rode

Director: Stefan Pflug

DOP: Jacob Møller (DFF) / ArtOfficialAgency

Production Company: Thirsty Film